On a cold weekend winter morning in January 2013, our co-founder was collating feedback for a management team he had just taken to investor meetings through the US and Canada. He knew that handling subjective feedback as a third party was a problem as was the lack of data.
An Op-Ed on the front page of the WSJ caught his eye, where Bill Gates emphasized the importance of measurement and a commitment to follow the data. For Bill, he had more noble causes whereas for our co-founder it was a beaming torch light shone on how management teams measure what is core to their value proposition; governance and their relationship with stakeholders.
Its not just Bill who values measurement. Peter Drucker famously said – “If you can’t measure it, you can’t improve it”. At Forum 360, measurement is at the core of all we do. Since our launch in 2017, we have set about building a comprehensive data thread tied to virtual meetings – data derived from communication, versus traditional broadcast, without interference. We collect this superior data set from all distribution channels. This in itself is revolutionary. Existing techniques leave too much data in the meeting room – physical and virtual.
While the list of benefits from measurement and multi-partner distribution is long for our customers, it is especially uplifting that both intermediaries and consumers benefit from our solutions as well. Further, we stand as a force for ESG advocacy. We stand for those looking to pivot your sales effort from customer experience toward customer obsession.
We are a global team of dedicated customer service professionals with extensive experience in wholesale distribution and platform development. Forum 360 is a wholly owned subsidiary of Forum Care Ltd (ACN: 619578951)