Trust is critical to the sales process. Over 88% of business buyers ultimately do business with a representative regarded as a ‘trusted advisor’*. Most representatives are not viewed as trustworthy and trust is increasingly difficult to build, according to 75% of executives**. Demand is shifting in this age of customer obsession. Further, the consequence of losing trust is growing more severe among younger cohorts of buyers.
Relate is a research and technology platform built by a coalition of trust experts for you to deliver on customer obsession and measure how effective your representatives are at building and maintaining trust.